Ecommerce
Cart abandonment is usually a clarity problem, not a price problem
Before you discount, check for late costs, vague delivery and hidden returns. How to diagnose cart abandonment with GA4 and surveys.
Insights for better conversion decisions.
Practical notes on CRO, UX, A/B testing, analytics, landing pages and ecommerce. Written from real audits and tests, not recycled best-practice lists.
A/B Testing
Stop calling A/B tests early because the graph looks good
Early A/B test winners often fade. Why that happens, and how to set a stopping rule before launch so results can be trusted.
Landing Pages
Your landing page has one job. Most are trying to do four.
Most paid landing pages ask visitors to do several things at once. How to find the one job your page has, and measure it properly.
You already have the traffic.Let’s make it convert.
Get a clear view of where your funnel is losing customers, and what to test next.