Find the leaks before you spend more on traffic.
A CRO audit is a structured diagnosis of where and why your visitors drop off. You get the evidence, a ranked list of fixes and a test roadmap your team can act on the following week.
The problem
Redesigns guess. Audits measure.
Most teams know conversion is lower than it should be. Few know exactly where it breaks, for which visitors, and why. Without that, every redesign is a bet, and the next round of ad spend inherits the same leaks.
An audit replaces opinions with evidence. It tells you which problems are worth fixing, which ones are cosmetic, and which fixes should be tested before they are rolled out.
What we analyze
Eight lenses. A problem makes the final list only when more than one of them points to it.
- 01
Analytics and tracking
Is the data trustworthy? We check GA4, tag setup and event coverage before drawing any conclusion from it.
- 02
Funnel analysis
Step-by-step drop-off by device, traffic source, new versus returning, and landing page.
- 03
Heuristic evaluation
An expert review of clarity, relevance, motivation, friction, anxiety and distraction on key templates.
- 04
UX analysis
Navigation, hierarchy, forms, accessibility and mobile usability on the paths that carry revenue.
- 05
User behavior
Session recordings, heatmaps and scroll depth on the pages where the funnel leaks most.
- 06
Voice of customer
Short on-site and post-purchase surveys that reveal objections in the customer's own words.
- 07
Competitor research
How your offer, proof and checkout compare with the three alternatives your visitors also consider.
- 08
Experiment opportunities
Every finding turned into a hypothesis, scored for impact, confidence and effort.
Our approach
- Week 1
Access and data check
Kickoff call, access to analytics and tools, tracking validation, goals and constraints agreed.
- Week 1 to 2
Quantitative and qualitative research
Funnel and segment analysis, recordings, surveys and the heuristic review run in parallel.
- Week 2 to 3
Synthesis and prioritization
Findings grouped into problems, problems into hypotheses, hypotheses ranked into a roadmap.
- Week 3
Walkthrough with your team
A working session where we go through the evidence, agree priorities and hand over the roadmap.
Deliverables
Built to be used, not filed away.
Audit report
Every finding with screenshots, evidence, severity and the affected pages.
Prioritized test roadmap
Hypotheses scored by impact, confidence and effort, ready to schedule.
Quick-win list
Bugs and obvious fixes that do not need a test, with notes for your developers.
Tracking notes
Gaps in measurement and exactly what to change so future tests are trustworthy.
Voice of customer summary
Survey themes and quotes grouped by objection, motivation and confusion.
Walkthrough session
A recorded working session with your team to agree what happens next.
Expected outcomes
A clear view of the funnel
Where visitors drop, for which segments, and how much each leak is worth.
A roadmap, not a wishlist
Ranked hypotheses with the evidence behind them, so the first tests are the most valuable.
Data you can trust
Tracking gaps identified and fixed, so every future decision rests on accurate numbers.
Case study Sample
From audit to +127% conversion rate for a home decor store
The audit found that shipping costs appeared only at checkout and product pages lacked returns information. Both became the first tests.
Sample figures until a verified client study is published.
Audit FAQ
How long does a CRO audit take?
Usually two to three weeks from the day we receive access, depending on the size of the site and how much research we run.
What access do you need?
Read access to analytics (GA4 or similar), Google Tag Manager, your ecommerce or CMS admin, and any heatmap or recording tool you already use. If you have none, we install a lightweight one.
How much traffic do I need?
An audit is useful at almost any traffic level. Running A/B tests afterwards needs enough conversions per month; if you do not have them yet, the roadmap focuses on fixes and research-backed changes instead.
Do you implement the changes too?
We can. Many clients move straight into a testing program where we build and run the experiments. Others hand the roadmap to their own developers.
You already have the traffic.Let’s make it convert.
Get a clear view of where your funnel is losing customers, and what to test next.